Resume
Key Skills
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WORKSHOP DEVELOPMENT
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PROFESSIONAL SKILLS EDUCATOR
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LEADERSHIP / MANAGEMENT
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CLIENT RELATIONS
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ONLINE INSTRUCTIONAL DESIGN
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STRATEGY DEVELOPMENT / PLANNING
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SPONSORSHIP SALES / ACTIVATION
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SPONSORSHIP ASSET MANAGEMENT
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EVENT MANAGEMENT
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COMMUNICATIONS
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TICKET SALES & PROMOTIONS
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PROGRAM ADMINISTRATION & ASSESSMENT
Education
Troy University,
Troy, AL
Doctor of Philosophy, Sport Management
May 2021
Bowling Green State University, Bowling Green, OH
Master of Education in Sport Administration
December 1994
University of Kentucky,
Lexington, KY
Bachelor of Arts in Communications
May 1991
Experience
2019 - 2024
Sport Management Department Chair
Pfeiffer University
Misenheimer, NC
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Direct and administer sport management program & curriculum
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Recruit & develop faculty members
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Program Assessment
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Internship Supervision
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Course Design / Development
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Blackboard Academy
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Course A & B Certificates Earned​
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2019 - 2024
Assistant Professor of Sport Management
Pfeiffer University
Misenheimer, NC
Courses Taught:
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Capstone
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Principles of Sport Management
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Event & Tournament Management
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Global Perspectives in Sport
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Sport Marketing
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Sport Analytics
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Sociology of Sport
2012 - 2019
Motorsport Management
Program Director
Belmont Abbey College
Belmont, NC
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Directed & administered all elements of Motorsport Management curriculum
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Recruited & developed faculty
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Oversaw & managed program assessment
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Advised all Motorsport Management majors
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Supervised all internships
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80% job placement rates of graduates, May ‘14
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100% job placement rate of graduates, May ‘15
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80% job placement rate of graduates, May ‘16
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92% retention rate, AY 15-16, AY 16-17
Assistant Professor of Sport & Motorsport Management
2012 - 2019
Belmont Abbey College
Belmont, NC
​Courses Taught:
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Intro to Sport Management
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Intro to Motorsport Management
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Organizational Theory & Leadership in Sport
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Sport Business & Finance
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Motorsport Admin & Governance
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Motorsport Facilities & Events
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Motorsport Business & Finance
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Motorsport Internship
1997 - 1998
Sport Administration Division, Instructor
Bowling Green State University
Bowling Green, OH
​Course Taught:
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Sport Event Management & Promotion
Sport Management Experience
2010 - 2015
President & Co-Owner
RaceWorks
Charlotte, NC
Created this motorsport race team and put into place its operational / business / communications infrastructure. Competed in NASCAR’s Grand-Am Continental Tire Sports Car Challenge Series (now governed by IMSA). Managed all non-competition business functions including: taxes, insurance, contracts, accounting, budgets, publicity, hospitality, branding, sponsorship sales and activation.
2004 - Present
President & Owner
Chambers Family Enterprises
Charlotte, NC
Created this family business which manages rental properties. Put into place its operational and business infrastructure. Manage all business functions including taxes, insurance, contracts, accounting, budgets.
2003 - 2004
Marketing Director
USA Canoe/Kayak - Former Member of the United States Olympic Committee
Charlotte, NC
Sold and managed sponsorship sales and activation, public relations, website and intern program for this national property. Coordinated national sponsor events and promotions for 2004 USA Canoe/Kayak Olympic Team Trials. Advised and aided local organizing committees regarding ticket and sponsorship sales programs and promotion strategies for Canoe/Kayak World Championships.
2002 - 2003
Vice President of Ticket Sales/Marketing
Charlotte Checkers
East Coast Hockey League
Charlotte, NC
Managed the ticket sales department which generated 75% of team income. Developed and executed the ticket sales department budget and sales plan. Supervised three sales executives. Developed and executed the team marketing, media and promotional plans via online, print, radio and television campaigns and in-arena promotions. Increased season ticket sales by 22% from prior year. Developed a ticket sales database and procured over 12,000 names of sport and entertainment consumers in the Charlotte metropolitan area. Coordinated effort to redesign the team website after the ownership changed in May of ’02.
1998 - 2001
Account Executive - Corporate Sales
NBA, WNBA, IHL, AFL - Palace Sports & Entertainment
Auburn Hills, MI
Properties Sold:
Detroit Pistons (NBA), Detroit Shock (WNBA), Detroit Vipers (IHL), Detroit Fury (AFL), Pine Knob Music Theatre, Meadow Brook Music Festival, Palace of Auburn Hills, Detroit Metropolitan Airport Signage.
Sold and executed sports and entertainment sponsorships that included radio, television and print advertising, signage and promotional elements. Team captain for sponsorship sales effort and inventory management for the Detroit Shock (WNBA). Developed business plan, sales goals, sponsorship proposals and follow up evaluation of department sales efforts.
1998 - 2001
Account Executive - Corporate Sales
NBA, WNBA, IHL, AFL - Palace Sports & Entertainment
Auburn Hills, MI
Properties Sold:
Detroit Pistons (NBA), Detroit Shock (WNBA), Detroit Vipers (IHL), Detroit Fury (AFL), Pine Knob Music Theatre, Meadow Brook Music Festival, Palace of Auburn Hills, Detroit Metropolitan Airport Signage.
Sold and executed sports and entertainment sponsorships that included radio, television and print advertising, signage and promotional elements. Team captain for sponsorship sales effort and inventory management for the Detroit Shock (WNBA). Developed business plan, sales goals, sponsorship proposals and follow up evaluation of department sales efforts.
1995 - 1998
Marketing Manager
Ladies Professional Golf Association - Jamie Farr Kroger Classic
Toledo, OH
Coordinated marketing function and sold sponsorships for this LPGA golf tourney. 40% sales increase from 1996 to 1997; 46% sales increase in 1996 from 1995. Coordinated production of all printed materials, built and maintained photo, video and logo files, coordinated the production of and maintained inventory of all tournament signage, supervised interns and volunteers assigned to marketing and media functions, generated original research for marketing and strategic planning purposes. Designed a database to track advertising and sponsorships, wrote and hand programmed the original JFKC website.
1995 - 1996
Press Operations Volunteer - Interview Room Manager, Super Sub Center
Atlanta Committee For the Olympic Games
Atlanta, GA
Managed the logistics of running successful press conferences in the Super Sub Center, which at full capacity held 800 journalists, excluding the work areas. Accommodated international media needs during press conferences (I.e. ran sound boards and lights, marshalled the media, moderated conferences, facilitated athlete transportation to and from the conferences, arranged for translation). Super Sub Center accommodated media which covered eight Olympic sports including: basketball, gymnastics, wrestling, weightlifting, judo, handball, table tennis, and fencing. Supervised interview room volunteers.
Research & Consulting Experience
2018
North American Society of Sport Management (NASSM) 2018
Poster Presentation – Halifax, Canada
Presentation:
Classification of Dimensions, Processes, and Outcomes of Organizational Capacity:
A SystemsTheory Perspective
2017
North American Society of Sport Management (NASSM) 2017 Teaching & Learning Fair – Denver, CO 2017
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Presentation: Unique Teaching Methods in Sport Finance
2005 - 2005
Ticket Sales Consultant
EAST COAST HOCKEY LEAGUE – Dayton Bombers
Atlanta, GA
Evaluated ticket sales strategy and developed a new ticket program for the new ownership group which purchased the team. Implemented procedures which improved internal communication within the sales staff and between the team and the arena box office.
2004
Art of the Eye
Charlotte, NC
Successfully submitted a grant to the Arts & Science Council to bring this travelling art exhibit to Charlotte. Raised $35,000 to bring this exhibit containing art created by visually impaired artists to Charlotte for a several-week display.
1997
Round Table Presenter
LPGA TOURNAMENT SPONSORS ASSOCIATION
Presented findings from a research study that I conducted among LPGA Golf tournaments which identified the methods through which licensed merchandise channels of distribution could be expanded.
Atlanta, GA
1997
Published Master's Research Thesis
Spring and Fall Issue, 1997
Sports Marketing Quarterly
My Master’s research thesis was published as a two-part series in the March 1997 and September 1997 issues of this nationally recognized sport marketing research industry academic journal. Mazzeo is my maiden name.
Mazzeo, M.E. & Cuneen, J. & Claussen, C.L. (1997). Retail Licensing Procedures Used by Selected NCAA Division I Institutions: Implications for Licensees of Collegiate Memorabilia. Sport Marketing Quarterly. 6(1). 41 – 46.
Mazzeo, M.E. & Cuneen, J. & Claussen, C.L. (1997). Determining Costs and Forecasting Profits for a Multi-logoed Collegiate Memorabilia Poster: A Profitability Study in New Product Development. Sport Marketing Quarterly. 6(3). 41 – 47.
1994 - 1994
Marketing Consultant
CYGNET TURF & EQUIPMENT
Cygnet, OH
Researched and developed company strategic plan; organized and proposed an advertising and promotional plan. Created a database that tracked leads and generated mailing lists for newsletters and direct mail campaign. Wrote company newsletter and media releases, wrote and produced company promotional video.
This company installed and repaired fields for NFL, MLB and other major league stadia including Cleveland Browns, New England Patriots, Chicago Bears, Kansas City Royals, Florida Marlins, University of Michigan, The Ohio State University and Penn State University.